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Dec 31, 2013

JK Tyre launches an integrated brand campaign

JK Tyre launches an integrated brand campaign

New Delhi, December 31 2013: JK Tyre & Industries has recently launched a 360 degree brand campaign that aims to clearly position the brand as a premium superior quality offering.

The core of the campaign is rediscovering and reconnecting relationships with family and friends, that is otherwise missed out in the hustle-bustle of modern day living. The theme ties-in beautifully with the product as the tyres play a key part in the consumer mind-space majorly when the driver plans a long road trip with loved ones.