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Feb 03, 2011

JK TYRE LAUNCHES NEW JET XTRA

JK TYRE LAUNCHES ‘NEW JET XTRA’

~A premium Lug Tyre for medium to heavy load segment ~

Ludhiana, February 3, 2011: JK Tyre India's leading Commercial Vehicle tyre manufacturer and pioneers of radial technology today launched ‘New Jet Xtra’, a Truck Tyre for rear wheel fitment. The premium Lug tyre is uniquely designed for extra load & mileage. Present at the launch was Mr. A. S. Mehta, Marketing Director, JK Tyre & Industries Ltd and Mr. Neeraj Bhatia, Sr. General Manager, Marketing & OEM Sales and other JK Tyre officials.

The New Jet Xtra is a superior, premium and technologically advanced product in the medium to heavy load segment that offers trouble free service, unmatched mileage and load carrying capacity. These features will facilitate   higher savings for truck operators.

Speaking at the launch, Mr. A.S. Mehta, Marketing Director, JK Tyre & Industries Ltd, said, “The commercial vehicle segment in India has been strongly growing for the past few years and will continue to witness double digit growth. JK Tyre has always been at the forefront of innovation and the New Jet Xtra is yet another innovative product that has been launched to cater to the needs of discerning truck bias customers. Our focus will be on the Medium to Heavy Load segment, which is the biggest segment by volume. Our strategic marketing thrust will be to create customer delight as has always been our prime focus. The product will be marketed initially is select identified markets starting with Punjab.